Operating a cannabis business online no doubt presents one of the most lucrative opportunities to entrepreneurs around the world. With legalization of medical marijuana in Canada, numerous sites selling cannabis have popped up lately. Customers prefer buying online as it allows them to keep their medical condition private, have access to a wide selection of strains, and get the products delivered discreetly at their doorstep without leaving the house.
However, just having an online address will not guarantee that customers can find your cannabis business online. To cut through the competition and be found by prospective customers, you need to invest in proper advertisement and promotion.
In this article, we will tell you how you can use digital marketing to advertise and promote your cannabis business online. This form of marketing encompasses a variety tools such as websites and blogs, email marketing, advertising and search engine optimization. Some of the methods are as follows:
- Advertise Your Business On Industry-Relevant Websites
Make a list of websites that are some way associated with cannabis. You may also create a list of communities and then contact the webmaster or owner of the community seeking advertising opportunities.
- Create Digital Content That Educates and Attracts People
As the cannabis industry grows, more people want to know more about it. There are a lot of questions in customer’s minds and they seek answers for them. You can bank upon this opportunity to create interesting content, videos, info graphs, blog posts and so on. Encourage your readers to share your blog posts or videos. The more they share your content, the bigger audience your business gets exposed to. More people will be interested in what you offer and recommend your online dispensary to their friends.
- Optimize Your Website With SEO Practices
You may invest in search engine optimization (SEO) practices that are specifically designed to ensure that a website can be indexed easily. Google is a vast sea with many websites competing for attention. To ensure that your online dispensary is not lost in the sea and gets identified by prospective customers, you need to apply search engine optimization practices. This will ensure that your target audience finds your website when searching on Google.
To make this possible, make sure you target keywords for the web pages you want to rank high on Google, in specific areas such as meta description, title tag, and page copy. To further boost your credibility, make sure you link only to reliable and relevant industry sources.
- Take Advantage Of Native Advertising
You may also take advantage of native advertising that helps you boost the SEO value of your business. This form of advertising basically refers to ads created in content form so that they can seamlessly integrate with the website without being too bold. This form of advertising offers well-presented material that adds value to the readers.
- Animated GIF Ads
The GIFs have become the new trend for expressing your thoughts and opinions. They can also be used for promoting and advertising your products and services. The GIFs help in giving a bigger picture to your target audience without the limitations of static images. The animated GIFs attraction viewers’ attention and this can work as an effective tool for drawing people’s attention to your cannabis business online.